MEDIA PLANNER

POSITION SUMMARY
The Media Planner builds campaign plans and buys advertising across various web properties based on recommendations, marketing strategy and budget limitations as provided by salespeople or account representatives. Media Planners work as a team with their traffic coordinators to ensure campaign efficiency, accuracy and success.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Explore web properties (vendors) for advertising opportunities and obtain targeting capabilities, reach and demographic information, negotiate pricing and compile media kits and other technical specifications for use by Traffic Coordinators and Graphic Designers
• Create media plans based on recommendations and budgets received from salespeople or account representatives for clients. Also make any revisions to plans as directed from salesperson or account representatives at client/budgetary discretion
• Buy advertising space in either aggregate or as needed for approved advertising listed on client’s media plans. Maintain an accurate record of these buys, and may be called upon to produce detailed record of these buys at any time
• Act as an expert to advertising on certain high-volume web properties (i.e. MSN, Yahoo, AOL/Advertising.com etc)
• Provide accurate media plans to Traffic Coordinator for campaign setup and launch. Work with assigned Traffic Coordinator as a team in collecting and organizing IOs against plans. Ensure that campaigns are being made and tasked out in a timely fashion
• Approach vendors for campaign optimization, reallocation or cancellation as necessary based on campaign performance
• Review reporting on a daily basis through online Intranet reporting to ensure optimal results for each campaign
• Monitor and optimize click through rates of media placements

• Degree in communications, marketing or relative business a plus
• At least one 1+ years of related experience showing progressive growth and learning and/or training equal to the skill level needed to perform this position
• Prior experience in the online media/advertising industry a plus
• Position requires use of independent judgment
• Ability to effectively use MS Office products including but not limited to Word and Excel, Outlook, Access, Power Point, etc
• Ability to effectively communicate verbally and in writing; good knowledge of spelling, punctuation & grammar
• Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively and quickly to sensitive inquiries or complaints
• Ability to represent Livemercial in a professional manner while interfacing with internal and external clients
• Possess excellent attention to detail, organizational and time management skills
• Ability to manage and work simultaneously on multiple projects